As the new Director of Nor-Shipping Birgit Marie Liodden’s profile is on the rise, and she has the potential to be a real catalyst for change. She becomes our first female Futurenaut.
What the DNV GL ‘Smart’ Young Professional Award winner has delivered isn’t just clever, it’s a window to maritime’s ‘maker culture’ to come.
Stats show that gender diversity is a competitive differentiator, but in shipping a hoo-ha can be a bit of a red-herring.
Shipping is becoming acutely aware that its brand and public image isn’t doing it any favours, but it doesn’t need to get better at PR, it just needs to get better.
The Maritime Foundation is stuck in a mindset that says if something isn’t printed it isn’t journalism, but that’s a dangerous attitude for shipping these days.
Ending the adversarial divide between technology suppliers and ship operators needs to be a priority
Brand and PR is giving way to culture and purpose. So shipping doesn’t need to get better at PR and branding, it just needs to get better, and cognitive diversity is at the heart of that.
The difference between crew who communicate and those who are connected is a subtle, but important one. It’s also why the name of the Futurenautics survey this year is Crew Connectivity 2015