The travel industry is a lesson in how technology first brings transparency, and then enables the big idea. In shipping the big operators could still be the ones to have it, but the P3 isn’t it.
Cloud is technology’s third wave, reflecting the values and requirements of our new customers, and it will enable shipping’s ‘big idea’. When value creation per ship from use of the cloud, and analytics could reach $1m, no shipping leader can afford to ignore it. This issue will tell you everything you need to know.